Archive for September, 2016

FAIR IS FAIR: 12 RULES FOR JOURNALISTS TO FOLLOW

As a long-time public relations practitioner (also known as a PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs, and the many challenges they face. Yes, they are often justified in despising those PR folks who pitch them silly stories in areas they don’t cover. Those flacks who call incessantly to fol...

SONIC ISSUES LAME RESPONSE TO POLICE INCIDENT

The facts are not really in dispute:  A Bessemer, Alabama, police officer posted on Facebook that a Sonic employee clearly refused to serve him when he drove up in his uniform: "Never thought I would experience this. I tried to get a small ice cream at Sonic in Bessemer while I was on duty. When the girl maki...

ADVERTISING VS. EDITORIAL: CLINTON VS. TRUMP

After doing media training for decades one learns that every class is unique. One class might be comprised of media veterans who are savvy about many of the nuances when working with the media. Another group might not be at the same level. In both cases, a review of the basics is always a good idea. As an example, you might "assume" that veteran businesspeople would clearly know the diffe...

IS THERE A LIMIT TO NUMBER OF HITS NFL BRAND CAN TAKE?

Don't look now, but the carefully managed image of the National Football League continues to take major hits after the likes of San Francisco back-up quarterback Colin Kaepernick (and now other players) are deciding to disrespect the National Anthem by sitting/kneeling while it is being played. The NFL, which has wrapped itself in the American flag and patriotism for decades, might be facing it...