Archive for July, 2016

ADVERTISING VS EDITORIAL? SEE CLINTON VS TRUMP

The debate among communications pros will likely never end.  Is advertising superior to editorial coverage? Ad agency folks will tell you that with an ongoing, coordinated advertising campaign ($$$) they can get people to buy virtually any product or service.  On the other hand, public relations professionals will tell you editorial coverage (along with free social media) will influence peopl...

KC STAR PUBLISHER FORCED TO APOLOGIZE, REMOVE RAPE COLU..

Just how powerful is social media?   Today it is the most powerful force in communications, and newspapers and other traditional media outlets are learning that hard lesson every day. The Kansas City Star, which used to dominate and influence millions of people in the Midwest, was forced to humble itself and completely remove a guest column by a woman first on its Web site and then in print o...