Archive for April, 2016

TIME WILL TELL IF TARGET’S PR TACTIC IS SUCCESSFU..

Public Relations practitioners are experts at taking advantage of current events in order to generate positive publicity for clients. After the 911 attacks, companies lined up to show their support for the War on Terror.  Anything they could do for the troops and their families was fair game with the hope they would receive some media recognition for their efforts. Whenever there is a natur...

AP POLL: ONLY 6% OF AMERICANS TRUST NEWS MEDIA

The news media has a credibility problem.  A big one. Once one of the most trusted institutions in history is now one of the most mistrusted.  A new study by the Associated Press reports that just 6 percent of people say they have a lot of confidence in the media. 6...