Archive for March, 2016

DON’T IGNORE RADIO IN MEDIA MIX

Sometimes media "experts" fall in love with the latest and greatest communications vehicle.  Today that means a major focus on social media outlets where many communications pros feel virtually all their efforts should be directed. Yes, social media should definitely be a part of any marketing communications plan.  But, while social media is the current flavor of the day, that doesn't mean yo...

NEWSPAPERS STARTING DEATH RATTLE

The Journalism professor looked at his class of 25 and asked, "How many of you read a newspaper?" Silence.  After about a minute the oldest student in the class (40ish) raised her hand.  She was somewhat embarrassed to even admit she still read a newspaper. Many in the class were quick to chime in they get their news from Google, Yahoo or other sources (like late night TV).  They said it ...