Archive for January, 2016

A ‘NEWS’ RELEASE IS STILL A VALUABLE PR TOO..

It is an issue that arises in media relations circles on at least a weekly basis.  Is a "press release" a useful tool in today's fast-moving social media environment? The latest to weigh in on the topic is an expert named John Hall, who opined in Forbes that "the traditional press release is no ...

THINK LONG AND HARD ABOUT MEDIA DEMOS

Legendary Ohio State football coach Woody Hayes once famously uttered,  "There are three things that can happen when you pass, and two of them ain't good." You might want to keep Woody's thought in mind if you decide to demonstrate a new product at a news conference with journalists.  Sure, you can pull it off flawlessly and be a hero. But what happens if it doesn't work properly? A cl...

MEDIA’S HYPING OF AVERY PETITIONS IS SILLY

There are all kinds of tricks used to get publicity.  Some good; some bad. A common tactic today is to show the media that people are "signing" a petition for one issue or another.   The news media then uses the information to prove there is interest in a cause or story. The latest petition hype is surrounding a Netflix "documentary" called "Making a Murderer" that focuses on the case o...

TRUMP SUCCESS REFLECTS PUBLIC’S HATRED OF MEDIA

Virtually every study done in the past 10 years shows the public is losing trust in the mass media and how issues are reported (see Gallup Poll). "Though a sizable percentage of Americans continue to have a great deal or fair amount of trust in the media, Americans' overall trust in the Fourt...