Archive for January, 2016

A ‘NEWS’ RELEASE IS STILL A VALUABLE PR TOO..

It is an issue that arises in media relations circles on at least a weekly basis.  Is a "press release" a useful tool in today's fast-moving social media environment? The latest to weigh in on the topic is an expert named John Hall, who opined in Forbes that "the traditional press release is no ...

MEDIA’S HYPING OF AVERY PETITIONS IS SILLY

There are all kinds of tricks used to get publicity.  Some good; some bad. A common tactic today is to show the media that people are "signing" a petition for one issue or another.   The news media then uses the information to prove there is interest in a cause or story. The latest petition hype is surrounding a Netflix "documentary" called "Making a Murderer" that focuses on the case o...