Archive for October, 2015

IT’S A CHESS GAME BETWEEN JOURNALISTS AND SUBJECT..

Gerald Eskenazi is a reporter at the New York Times who has amassed about 8,000 bylines during his career as a sportswriter. He recently penned an informative article for the Columbia Journalism Review revealing some of the tricks he has used to get clients to provide him some good...

A TV INTERVIEW WITHOUT TRAINING? GOOD LUCK!

Sometimes when discussing the importance of media training a potential client will say, "I think I can handle a media interview myself." "Oh, have you done  TV interviews previously?" I will ask. "Well, no.  But I give a ton of speeches and negotiate major contracts all the time.  I can certainly handle a TV interview. I can wing it! Business people often fail to realize veteran report...