Archive for September, 2015

PERCEPTION VS. REALITY? GO WITH PERCEPTION!

The professor looked over his Marketing class and tossed out the question, “What is more important in marketing, perception or reality?” Without hesitation the class responded as a group:  “Perception!” “So,” said the professor, “you are saying consumers’ perceptions about a product (or service) are more important than how the product actually performs?” Again, the gradua...