It might be the oldest PR trick in the book. But that doesn't mean it doesn't work.
Edward Bernays, revered in PR circles as the founder of Public Relations, did it to help the cigarette companies sell their products to women. And now Burson's same tactics were used to sell the drug Flibanserin -- or "Addyi" to women labeling it as "Pink Viagra."
The tactic? Sexism.
Bernays, the ne...
Karen Fuller, popular KCTV anchor who was let go in February after 12-years at the Meredith-owned station, has landed a new position in Cedar Rapids, Iowa.
For Fuller it will be a homecoming of sorts when she takes over duties as the main female anchor for weekday news at CBS affiliate KGAN-KFXA on September 8. KGAN is part of the Sinclair Broadcast Group.
The single mother of two had wo...
Pundits and politicians have been racking their brains over why the news media is giving so much exposure to Donald Trump's campaign for President.
Many politicians, who are considered more viable long-term candidates, can't land a sound bite and are totally frustrated.
On the other hand, Trump is in the enviable position of letting media outlets know which ones he will approve for an inte...