Archive for August, 2015

SEXISM CLAIMS HELP ‘PINK VIAGRA’ GET APPROV..

It might be the oldest PR trick in the book. But that doesn't mean it doesn't work. Edward Bernays, revered in PR circles as the founder of Public Relations, did it to help the cigarette companies sell their products to women.  And now Burson's same tactics were used to sell the drug Flibanserin -- or "Addyi" to women labeling it as "Pink Viagra." The tactic?  Sexism. Bernays, the ne...

KAREN FULLER LANDS AT KGAN IN IOWA

Karen Fuller, popular KCTV anchor who was let go in February after 12-years at the Meredith-owned station, has landed a new position in Cedar Rapids, Iowa. For Fuller  it will be a homecoming of sorts when she takes over duties as the main female anchor for weekday news at CBS affiliate KGAN-KFXA on September 8.  KGAN is part of the Sinclair Broadcast Group. The single mother of two had wo...

THE NEWS MEDIA HAS TO COVER TRUMP: $$$$

Pundits and politicians have been racking their brains over why the news media is giving so much exposure to Donald Trump's campaign for President. Many politicians, who are considered more viable long-term candidates, can't land a sound bite and are totally frustrated. On the other hand,  Trump is in the enviable position of letting media outlets know which ones he will approve for an inte...

BUSINESSES NEED TO STAND UP TO SOCIAL MEDIA LYNCHINGS

The knee-jerk reactions by businesses to real or perceived issue on social media is getting out of control. A handful of people on social media blamed the Confederate Flag for killings in Charleston. Immediately all businesses stopped selling the flags. Not a single one said they were  going to take the bold step to actually stop selling guns.  The flag issue was quick way to calm the soci...