Archive for July, 2015

EXPLODING A FEW COMMON MEDIA MYTHS

Unless you have done an actual media interview and been involved in the process from start to finish, sadly you really are like a guy carrying a knife to a gunfight. The outcome won't be pretty. Just like you wouldn't want to tear apart a car engine without any knowledge, you shouldn't agree to a media interview without knowing how the process works.  Without proper training the playing fie...