Archive for June, 2015

CAN YOU TRUST THE NEWS MEDIA TO GET THE STORY RIGHT?

When I do media training participants often are quick to point out how poorly the news media handled a particular story about their company or organization. They will relate stories of how a reporter went with facts from a disgruntled employee or some other questionable source and used that as the basis of an attack story. Or how a reporter contacted the company for an immediate response to ...

LINES CONTINUE TO BLUR BETWEEN AD/EDITORIAL CONTENT

Years ago they used to refer to it as the "wall" between editorial coverage and advertising. A media outlet's editorial content was completely free of advertising. Over time some said it turned into the "veil" between the two. Today, it seems as if there is very little to distinguish the two. People are wary of advertising, but they trust news stories. However, since news content is v...