Archive for May, 2015

POLITICAL INCORRECTNESS CAN RUIN A MEDIA INTERVIEW

Want to get crucified during (or after) a media interview?  Do or say something considered politically incorrect. These days there are a number of special interest groups and individuals  just looking to be offended by a remark in the media they consider offensive.  When that happens social media takes over and will relentlessly pound on you and your organization. A Senatorial candidate i...

MEDIA ‘TRAINING’ SHOULD NOT BE INTIMIDATING

Last week Bottom Line Communications did on-camera media training for a high-powered group that was going through an intense two-year long leadership development program. The training went extremely well and the feedback was very positive.  However, talking with participants proved to be a reminder that doing effective media training is a delicate balancing act. Quality trainers know how to...