Archive for February, 2015

AWFUL OSCARS ROYALLY SCREWS ADVERTISERS

Anyone who witnessed the 87th Annual Academy Awards knew they were watching a politically correct disaster. A bevy of celebrities came forth proclaiming their latest causes as the event dragged on into the wee hours of the morning.  At times the camera seemed to focus on Oprah Winfrey to make sure she was not offended that her movie "Selma" not getting sufficient love. Host Neil Patrick Har...

HORRIBLE WEEK FOR VETERAN NATIONAL NEWS TALENT

It started with the public flogging of once-respected TV anchorman Brian Williams, who was caught "misremembering" about being shot down over Iraq. That incident occurred 12 years earlier, in 2003. The affable Williams, who projected an "everyman" persona on a variety of shows outside of anchoring, was quickly sentenced to a minimum of six months off the air by his bosses at NBC. In other words...

NATIONWIDE DELIVERS SUPER DOWNER COMMERCIAL

If you are a believer that any and all exposure for your product is good exposure (a theory we do not subscribe to), then the ad run by Nationwide Insurance during Sunday's Super Bowl was effective. Nationwide