Archive for September, 2014

KANYE WEST DIGS HOLE DEEPER IN ‘WHEELCHAIR-GATE&#..

The old joke is "When you find yourself in a hole stop digging." It seems as if rapper Kanye West never heard that slogan because an incident that could have been handled with a simple response is now turning into an international PR nightmare. West was captured in a

POLITICAL CORRECTNESS VS. MARKETING RESEARCH?

We often tell clients that political correctness trumps everything when dealing with the news media. Clients may have a wonderful message about their business or group, but if they say or do anything that could be deemed politically incorrect in today's world they are in trouble. There are individuals on social media and elsewhere who are ready and more-than-willing to be offended. And the n...

MIKE TYSON: MEDIA TRAINING DOESN’T ALWAYS WORK

Mike Tyson has been a train wreck his entire career. Yes, at one time he was able to use his aggression to pummel people's heads and make lots of money. Other than during those glory days, he pretty much has been an uneducated bully who has spent many years locked up. Rightfully so. Tyson proved that once again he is an idiot by swearing during a live TV show in Canada. Keep in mind, he ha...

TV BLOOPERS FOR AUGUST 2014 HIGHLIGHT COST SAVINGS

With the rush of new (and cheaper) TV journalists entering the market each day there never seems to be a shortage of bloopers. And with fewer editors to actually screen those being interviewed on-air there will never be a shortage of fake callers and others willing to call into a TV station and make anchors look foolish. After all, which producer with any experience would run a chyr...