Archive for June, 2014

KFC’s CRISIS COMMUNICATIONS PLAN SETS A NEW STAND..

Handling a crisis is never an easy undertaking.  Just ask KFC, which found itself in a whirlwind of a crisis this week. In today's social media world, where you are guilty until proven innocent and you must respond before all the details are known, the company's crisis communications was absolutely superb. How would you like to be the one responsible for responding for KFC after a mother cl...

ATLANTIC: TV AUDIENCES LIE ABOUT WHAT THEY WATCH

This might fall into the category of "water is wet," but the Atlantic is reporting what TV audiences say they want and what they really watch are often worlds apart. Marketers and TV executives have known this for years.  They have to verify what people tell them. Ask a person if they like junk food and the politically correct answer is "no."  But look at sales at fast food places and acti...

GALLUP: CONFIDENCE IN MEDIA REMAINS LOW

Think it is easy being a journalist these days? Add long hours, low pay (newspaper reporters) and no job security and you have quite a formula for a rocky career. To top it off, a recent Gallup poll makes it clear Americans have little confidence in what they see/read/hear in the ...

MOTORCYLIST LEARNS LESSON ABOUT CONFRONTING MEDIA

Confronting a reporter is never a good idea. That's the hard lesson a motorcyclist learned after taking on a TV reporter (below) who was filming him going the wrong way near the Golden Gate Bridge in San Francisco. Because of the verbal confrontation with the reporter and cameraman the police

JONAH HILL SETS NEW STANDARD FOR MEDIA APOLOGIES

 In our increasingly PC society it is often considered less offensive to murder someone than it is to use a racial slur or, heaven forbid, use any term that is deemed homophobic. Once you have been accused of not being PC we at Bottom Line strongly recommend what PR practitioners refer to as "falling on your sword." The public loves a good apology, but it must be done without any e...

TV NEWS BLOOPERS FOR MAY 2014

Most TV reporters make it seem so effortless. But it really isn't. All kinds of glitches can arise during a report, but the reporter has to try his/her level best to remain professional and try to carry on. Below are some of the bloopers from around the country for May 2014.