Archive for April, 2014

WHY PR? BECAUSE CONSUMERS DON’T TRUST ADS

Why should you consider a public relations campaign instead of simply running a bunch of ads? Probably because only 3% of American completely trust the advertisements they see, read or hear, according to a recent survey done by YouGov and highlighted in an article by Marketing Charts. It pointed out that millennials were the most distrusting of ads, and as educational levels increased, trust...