Archive for March, 2014

TV FLOURISHING AS PRINT CONTINUES DECLINE

If you want to get your message out to the masses TV is definitely the way to go. And clearly newspapers and magazines are clearly on the other end of the spectrum. But, as we at Bottom Line Communications have frequently noted, print is still very important for a comprehensive communications program.  Many stories that are on TV started as newspaper stories. That is the message in a new...

NIELSEN REPORT: SMARTPHONE CONSUMPTION RISING

According to Radio Ink, Nielsen has released its quarterly cross-platform report. Despite all the fragmentation, the report notes consumers are now consuming 60 hours of content every week, but not in the traditional fashion. Smartphone consumption is on the rise and it comes at the expense of traditi...