Archive for January, 2014

COMPANY PRESIDENT LOSES CONTROL OF NEWS CONFERENCE

Gary Southern needs some media help. Now. Southern, the president of Freedom Industries, the company responsible for a chemical spill that has left nearly 300,000 residents of Charleston, WV, without water for drinking, bathing or cooking went before the news media to face the music about the spill. He obviously was not properly prepared. First, don't tell the assembled media how tired y...

80% OF SUPER BOWL ADS A WA$TE OF MONEY

Can you imagine a company paying a cool $4 million for 30 seconds of ad time with the thought that only 20% of those commercials actually work? Keep in mind, that $4 million is just for the time, not the production of the spots that could be more than a million dollars more. Ouch!!  That could result in a lot of laid-off employees at a company to make up for that hit. But research by Com...

TIME MAG. OFFICIALLY SURRENDERS JOURNALISM

Those of us who began our careers in Journalism used to talk about the "wall" between news and advertising. There was absolutely no way that advertising was going to influence those of us on the news side. A big advertiser didn't like a news story?  Screw him! A company was going to pull its advertising?  Who cares! But those days were a long, long time ago. Today some "journalists" ...