Archive for December, 2013

TRUTH OFTEN TAKES BEATING WHEN STORY GOES VIRAL

A goal for many PR/Marketing types these days is for their story to "go viral." But the New York Times is reporting what many people have known for years: Many viral stories/videos leave the truth in their wake.  If you are a PR person, trying to correct an bogus viral story is akin to nailing Jello to a tree. It's next to impossible. The Times story