Archive for November, 2013

RULE #1: ALWAYS ASSUME MICROPHONE IS ON!!

In media training one thing Bottom Line preaches over and over to clients is TO ALWAYS ASSUME THE MICROPHONE IS ON. From the minute you enter a TV or radio studio just assume you are being recorded. Unfortunately, some people in the media business frequently forget that golden rule. Even in a major market like Detroit. The latest was WDIV "Local 4 News" reporter Lauren Podel...