Archive for September, 2013

NIELSEN: WORD-OF-MOUTH STILL MOST INFLUENTIAL

Word-of-mouth continues to be the the most influential form of advertising and continues to increase in importance, according to a new global study by Nielsen undertaken in 58 countries. "Recommendations from people I know" dominated the latest study by Nielsen Global Survey of Trust in advertising by c...

AUDIOLOGIST: NOT ALL RECORDS SHOULD BE BROKEN

Records may be made to be broken, but Coos Bay, OR, audiologist Dr. Todd Landsberg says the one where fans today are trying to set stadium loudness records might be one to ignore. In the process of setting that record there's a good chance those fans will be damaging their hearing in the short and long-term.  The damage can be particularly acute for youngsters. The Seattle Seahawks fans rec...

10 COMMANDMENTS FOR JOURNALISTS TO FOLLOW WITH PR FOLKS

As a long-time public relations practitioner (PR puke, flack, mouthpiece, media whore, etc.) of more than 25 years, I have seen tremendous changes in the way many journalists do their jobs and the many challenges they face. Yes, they are justified in despising those PR folks who pitch them silly stories in areas they don't cover. Those who call incessantly to follow-up on news releases should be ...

CONFIDENCE IN MEDIA RISES SLIGHTLY…FOR NOW

The good news is that Americans' confidence in the accuracy of the media has improved slightly from its all-time low in 2012. The bad news is the study does not include the horrendous reporting of the Naval Shipyard mass killings this week whi...

JOURNALISM TODAY: REPORT, CONFIRM, CORRECT…

“We’ve gotten into a situation where the media’s standard operating procedure has become report first, confirm second and correct third.” Those words by Dave Statter, a veteran TV news reporter, might explain some of the shoddy reporting by major news outlets Monday when a shooter killed 13 people at a Navy Shipyard in Washington, D.C. According to a