When you have been in the field of communications for nearly three decades you learn a lot.
Some of it is good and some of it...not so good.
And John Landsberg, the founder of Bottom Line Communications, is now sharing many of his experiences in a new book titled "Confessions of a Corporate Sycophant," a humorous look at a career in public relations.
The book---three years in the making--...
JOHN LANDSBERG, PRINCIPAL
Founded in 1996 by John Landsberg, Bottom Line Communications is an award-winning PR & Media Training Agency. To date we have media trained more than 400 people to help them communicate more effectively.
The movie "Anchorman" made fun of TV anchors and the fact that some will simply read anything put on a teleprompter.
Of course, that was simply a joke highlighted by actor Will Ferrell. Maybe not.
Tori Campbell, a Fox news anchor at KTVU in politically correct San Francisco, made herself a national laughingstock by simp...
Remember all those predictions of the demise of radio stations with the onslaught of new technology?
It now looks like many of them were a tad premature with the FCC's recent report that there was an increase of 1.4%---or 215 stations---compared to 2012, according to Inside Radio.
The increase br...
As if things weren't bad enough for journalists today, a new Pew Study shows that the public thinks journalists contribute very little to society (LINK).
It is a sad commentary that a profession that has been a watchdog over government entities and other facets of life have droppe...