Archive for May, 2012

DETROIT OFFICIAL SHOWS HOW NOT TO TREAT MEDIA

   Take a cocky reporter and a bad-tempered fire commissioner and it is a recipe for fireworks.    Unfortunately for the commissioner, a total lack of media training and media savvy has forced him to be removed from office after a physical altercation with WJBK-TV reporter Charlie LeDuff on Tuesday,

BRETT’S MISSING DOG IS NATIONAL NEWS

   One could say that it is a sign of the times when the local and national news media treat a missing dog as a major news item.    Of course, this wasn't just anyone's missing dog. This was a former star athlete's missing dog.    Kansas City Royals' Hall of Fame baseball player George Brett's Labradoodle dog took off from his Mission Hills home. It is the kind of thing that happens in ju...

MARTIN SHORT HANDLES GIFFORD GAFFE WITH CLASS

      When doing media training we at Bottom Line Communications often try to prepare clients for media interviews by asking them questions they never would expect.      As an example, we once asked an executive "What is your company's policy regarding AIDS?"      He gave a deer-in-the-headlight look and sputtered, "I think we are against it."      So we applaud comedian ...

‘WORST DRESSED’ LIST PLACES KC 10TH

    Savvy magazine publishers learned long ago that most readers have the attention span of gnats. That's why they love to have "lists" of just about anything. Look at any cover in the supermarket checkout line and you will see headlines screaming "The Top 10 Cities Where to Retire," "10 Ways to Lose 10 Pounds in 10 Minutes," or "10 Orgasms in 10 Minutes."     Locally, magazines love thin...

MSNBC HOSTS APOLOGIZES FOR ‘HEROES’ REMARK

    A host on MSNBC is apologizing via a blog post for comments he made on his show on Sunday that caused a huge backlash from veterans who considered them disrespectful.     Chris Hayes now says he is sorry for his comments about his discomfort with the use of the word "heroes" t...

COMPARING ATHLETES AND SOLDIERS ON MEMORIAL DAY

   Memorial Day is a day that we set aside as a country to honor those who gave the ultimate sacrifice for our country.    610-KCSP's Mark Carman might have to learn that it is not a day to try and equate athletes with soldiers. Comparing self-centered millionaire athletes who play a game to underpaid military personnel who are often called upon to risk their lives on a daily basis is n...

KARASH DEPARTS KC BUSINESS MAG

    Julius Karash, who spent more than two decades as a reporter at the Kansas City Star, is no longer the executive editor of KC Business magazine, an Anthem Media Group publication that has seen more than its fair share of employee turnover the past several years.     Sources told Bottom Line that Karash, who spent 21 years at the McClatchy-owned Star covering the transportation, real es...

SOREN PETRO STAYING AT WHB

    "I have spoken to eight different people at Entercom and been offered the afternoon job five different times (at KCSP)," sports talker Soren Petro told his audience on Friday. "I choose to work here at WHB.     "...There is not a better place to work."     Petro felt it was necessary to stop incessant rumors that he was jumping from WHB to KCSP to replace afternoon talker Nick Wrig...

MAY SWEEPS IS CLEAN SWEEP FOR KMBC

     The May TV sweeps period concluded last night and it pretty much ended as it has for years:  KMBC is the clear-cut winner at every key news period throughout the day.     KMBC has issued a news release highlighting its ratings victory.KMBCMay2012RatingsPR1

HATTEBERG TO ADDRESS PRESS CLUB BANQUET

     Award-winning journalist Larry Hatteberg, a staple in Kansas television for nearly 50 years, will be the keynote speaker at the 25th annual Heart of America award banquet by the Kansas City Press Club.     This year’s banquet will be held in the Muehlebach Lobby of the Downtown Marriott Hotel, 1213 Wyandotte St. in downtown Kansas City.    A native Kansan, Hatteberg grew up in Wi...