Archive for January, 2012

KCTV’S WRIGHT TO REPLACE SHANIN ON KMBZ AFTERNOON..

KCTV's award-winning investigative reporter Dana Wright will replace long-time veteran talker Mike Shanin on the KMBZ afternoon drive-time talk show "Shanin and Parks," sources have told Bottom Line. Sources have said that Shanin will stay with Entercom and serve as the station's business editor providing morning drive business and stock reports. He also will do political commentary. "Shanin and...

Flashback: KMBC’s Kris Ketz

Sometimes it is fun to look back and see TV folks as they were years ago.  Thanks to blogger Broadcastkc.com we are able to see KMBC morning anchor Kris Ketz as he was on the air in 1984.  He hasn’t changed a bit over the years…

 

WEINBAUM LEAVING KMBC FOR HEART TO HEART INTL.

Veteran KMBC-TV anchor/reporter Dan Weinbaum is leaving the top-rated station for a new position as Director of Communications with Olathe-based Heart to Heart International. His last day will be January 20. Weinbaum has been with the ABC affiliate since 2004 and has been working primarily as a field reporter for the station's 10 p.m. news. He has won three regional Emmy Awards in three of the ...

Strategic Media Relations Planning

   "By failing to prepare, you are preparing to fail."       Although those words were spoken by Ben Franklin in the 1700's, they are as true today as they ever were.      As a business you cannot simply let outside forces dictate your media strategy. You must be proactive.      What are your media goals for this month, next month, next year? Will you be introdu...

Crisis Communications

    “A lie can travel halfway round the world while the truth is putting on its shoes...

Freelance Writing Expertise

     Do you need a news release developed on a major announcement?  Do you need it done in a hurry and distributed to key media outlets?  Do you want a release that contains the important information  you want to present to the news media?      At Bottom Line Communications we have written news releases that generate positive exposure for more than 20 years. Our rel...

Social Media

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Video Production

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularis...

Public Relations

     Is the image of your company positive?   Could it be improved?     At Bottom Line Communications we work hard to get positive messages out on companies and individuals.     Simply reacting to circumstances is not a strategy. A defensive posture is like treading water.     You need to proactively enhance your personal or corporate brand on...

All Publicity Good? No!

Rarely does a week go by when a friend or client makes the statement, “Well, all publicity is good publicity…” No it isn’t. Simply getting ANY exposure for your business is not a great strategy. In fact, it likely could be disastrous. When clients make that statement I often say, “So if your company’s revenues start to plummet should we send out a news release and let the world k...